“Good trouble,
necessary trouble”

The Lewis legacy

From sit-ins to the Freedom Rides, the March on Washington, the March from Selma to Montgomery and a career in political action, John Lewis proved the power of non-violent civil disobedience and action. He also demonstrated the role of media in helping change entrenched opinions and beliefs. Much of what he did and experienced would have remained invisible to most Americans without the support and exposure of the media.

Getting in good trouble 2020s style

The work of people like John Lewis and others like him have been the driving force for positive change the world over. We face the same challenges today as the Freedom Riders, as well as countless other urgent crises. We need more people and more in the media to help bring others to our causes. Lookatmedia™ was designed with that goal in mind.

Amplifying your voice

We face countless genuine threats to our planet and social fabric. We also live in an era where attention is in short supply. To amplify our messages, we need the help of the media. From editorials on issues to coverage of non-violent action, we need as much media exposure as possible to change opinions and public policy. Lookatmedia™ was designed as a platform for you to create media-friendly content to advance your cause. From creating and publishing media releases to news, events, story ideas and other resources, Lookatmedia™ helps you build and maintain a media presence.

If a picture tells a thousand words…

If a picture tells a thousand words, then how much can a thousand images say? From images of the Freedom march to the 'napalm girl' image, starving polar bears floating on ice blocks, images have played an essential role in changing our world views.  They have also changed government policies. It's easy to argue with a statement or event science. It's much harder to argue with an image or video. Lookatmedia™ is built around a Digital Asset Management solution, which allows your organisation to create a secure, cloud-based 'single source of truth' for all your visual, digital assets. Once uploaded with accurate titles, descriptions, and attributions, it's easy to make pre-approved content available for media use.

The fight never ends

There is no time to rest. Your message and actions need to reach the media from anywhere at any time. Lookatmedia allows you to create illustrated media-friendly content and make it available to the media 24/7/365 days a year.

Building media relations

Anyone can read the content you publish on your Lookatmedia™ centre; however, only those who register can log in and download images and videos. Once registered, you capture that media contact, providing you with an accurate and engaged media contact list. Lookatmedia™ even allows you to monitor which journalists, media representatives and influencers have downloaded content and what they have downloaded.

Tell your stories the way you want

Press releases can easily be missed or ignored, but a whole library of media-friendly illustrated content and resources is hard to ignore. Lookatmedia™ allows you to build an online profile that fits perfectly with the 24/7 news cycle. It helps your side maintain the media presence necessary to ensure that the 'good trouble' you create reaches a much wider audience. It provides the in-depth resources journalists need to create their own stories. It keeps you connected and helps influence key decision-makers. It provides a foundation for you to amplify your message to more people more often.