iStock
A group of four individuals, two men and two women, walk along a tree-lined path. The women wear hats and carry a blue yoga mat. The men have backpacks and wear casual attire. Others are visible in the background, suggesting a lively outdoor event, p
Journalist are asked to attend hundreds of arts and cultural events every month. On initial glance, many of these events may be deemed newsworthy and something worth attending and even writing about. Unfortunately, if they don’t add them to their calendars immediately, they are soon forgotten. Lookatmedia™ has a feature that ensures your events are never forgotten.
‘Save the Date’ feature
The moment you have the attention of a journalist is the best time to capture it. Lookatmedia™ has a feature on its Events articles that allows a journalist to simply click on the date at the head of an article and it’s added to their calendar. This feature automatically adds the date range, name of the event and a brief description. This feature also works on the Event preview min home page.
Natalia Catalina Ramirez Roman
Wellington, New Zealand - March 08, 2020: People enjoying the fantastic live bands at Newtown Vintage Market in Wellington, New Zealand.
Natalia Catalina Ramirez Roman
Wellington, New Zealand - March 08, 2020: People enjoying the fantastic live bands at Newtown Vintage Market in Wellington, New Zealand.
Event planner for journalists
Lookatmedia™ has a content type called ‘Events’. This format of article has additional features that allow content the be previewed by date of the event, rather than publishing date. It also includes an additional search feature where journalists can search all events within a specific date range. The features on Event pages are all designed to help journalists focus on events that fit with the theme of the content they create or the beats they cover.
Media or cultural events
You have a calendar of arts and cultural events, and you have specific media events. In Lookatmedia™ you can manage both event types within the same environment, increase participation and media coverage. You can even create your own media registration forms to capture registration for events.
Creating FOMO
You want to create such interest in your events that individual journalists fear missing out, on both attending and the story. Lookatmedia™ does this by allowing you to create visually compelling content that captures and holds journalists’ attention in as little as 13 milliseconds. Once you have their attention, they can then add the event immediately to their calendar, ensuring it won’t be missed.
Lookatmedia™ media and entertainment
Lookatmedia™
Lookatmedia™ enables studios, streaming services, publishers, and talent managers to build their own branded, always-on digital newsrooms, hubs for trailers, tour announcements, cast interviews, album drops, behind-the-scenes footage, and more. With AI-powered automation and editorial intelligence, entertainment brands can deliver press materials tailored to film critics, entertainment reporters, fan blogs, and influencers in real time.
Up to date information
Sometimes changes happen with events. Sometimes dates change, or there are more significant changes. Sometimes more and better images and videos become available. Other times you may wish to update Media Packages. With Lookatmedia, you can keep updating information, so that your event articles always have the latest and most up to date info, images, videos, and media packages.
Heighten awareness, anticipation, and participation
Promoting your events on Lookatmedia™ helps build your reach to journalists, media representatives and influencers. It’s not targeted at the general public, and as such allows you to talk the language of media. It provides every resource journalists need to create compelling visual content. It provides every opportunity to increase memory and participation in events. It allows you to capture contact information and engagement data on individual journalists, even if they don’t attend events. Its everything you need to heighten awareness, anticipation and participation and coverage of your arts and cultural events by the media.
